Memorial Day is a time of remembrance first and foremost before anything else.
Evidently, your marketing tactics matter a lot during this holiday. You must think everything through before execution. Things like your overall Memorial Day email message or Memorial Day email templates have to be duly considered. Pro tip: Email marketing software with pre-built templates can decrease your expense by streamlining holiday promotions. For example, Constant Contact has seasonal email templates that can be modified accordingly to suit your brand.
However, you might fare better by focusing on the true meaning of Memorial Day: honoring the people that lost their lives so we all can enjoy everything we have today. Of course, your Memorial Day email message has to fit the nature of your brand. A subtle but visible message above the fold of your email will suffice. The following email by Postmates, an on-demand delivery and pickup platform, is a fine example of aiming for the heart with good intentions.
They did a great job ensuring that the main focus was Memorial Day itself, not Postmates.
Reading it conveys a warm feeling even though the ultimate goal of Memorial Day emails is to sell or increase revenues. Plus they added a sweet 20 percent discount for good measure. Suddenly, you want it bad.
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What would you do? Well, most people will pull out their wallets without giving it much thought.
This is the principle of scarcity in action. It is the limited or perceived finite availability of something. Generally, human beings are more motivated by the fear of losing rather than gaining something.
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They were sure to evoke the feeling of limited availability in the following way. People are already making plans and a lot of that is going to involve barbecues, shopping, and drinking among others. You can play on this fact by sending out Memorial Day emails that remind folks of festivities. EmailMonks Visit Website. Popular Posts. Access Marketing Resources. Quick Search. About Us. Pinpointe's cloud-based email marketing platform helps business marketers get better results with their permission-based email communications.
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